Cox for Governor Announces Media Buy – Not Politics as Usual
SALT LAKE CITY (March 9, 2020) — The Cox for Governor campaign launched its first major advertising buy today with a media campaign called "Not Politics as Usual". The buy includes television, radio, billboard, social and digital media.
"These aren’t typical political ads, but we decided early that we only want to win if we can make a difference as well," said Lt. Gov. Spencer Cox. "Politics in our nation is broken, and we aren’t willing to change who we are for political points. We’re focused on bringing Utahns and communities together, and we believe Utah can show the nation there is a better way."
The ads, "Mudslinging", "Grassroots" and "Anyone Can Make a Speech", detail the different type of campaign Lt. Gov. Cox and his wife Abby are running. Over the last year, they have visited 203 Utah cities and towns as part of their commitment to visit all 248 while performing service along the way. Already the campaign has performed 50 service projects, including repairing old parks, laying sod at community resource centers, planting trees and cleaning up local cemeteries.
"Living in Fairview, candidates for governor never visited our small town," said Abby Cox. "So we promised we would go everywhere - and come back frequently. Every community needs a governor they can count on."
Heather Barney, spokeswoman for the campaign added, "Lt. Gov. Cox has diligently served Gov. Herbert during the most prosperous decade in our state’s history, including leading the state’s efforts on homelessness, intergenerational poverty, and youth suicide. Our advertising campaign will show voters Spencer is consistently conservative on the issues, has been in Utah, and has the experience to ensure this decade will be even better."
Lt. Gov. Spencer Cox is all but assured a spot on the primary ballot, having validated approximately 90 percent of the signatures needed to qualify. The campaign will spend the next six weeks meeting with delegates ahead of the state convention. The Republican gubernatorial election is scheduled for June 30, 2020.
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